DEPT, LAUNCHING THE GLOBAL AGENCY IN LONDON USING DIGITAL,AR AND AN INTERACTIVE AI EXPERIENCE.
CLIENT: DEPT
YEAR: 2022







PREPARE TO PIONEER
TO LAUNCH THE CAMPAIGN WE BUILD A WEBSITE THAT OFFERS AN ENGAGING, AI-POWERED INTERACTIVE EXPERIENCE THAT HIGHLIGHTS THE ORGANIZATION'S MISSION, VALUES, AND SERVICES. WITH A VISUALLY COMPELLING DESIGN, IT CAPTURES THE SPIRIT OF ADVENTURE AND EXPLORATION, REFLECTING THE BRAND’S FOCUS ON PREPARING INDIVIDUALS FOR TRANSFORMATIVE EXPERIENCES.
VIEW IT HERE:
PREPARETOPIONEER.COM



DESIGNED WITH DEPT
ESTABLISHING DEPT® IN THE UK THROUGH A INTERGRATED LAUNCH CAMPAIGN.
AT A TIME WHEN RESOURCEFULNESS AND INNOVATION ARE MORE NEEDED THAN EVER BY BRANDS TO STAY AHEAD, ‘PREPARE TO PIONEER’ IS A RALLYING CRY FOR ALL OF THOSE WHO ARE, LIKE DEPT®, DISRUPTING AND EXPLORING NEW FRONTIERS OF TECHNOLOGY AND MARKETING.
THE CAMPAIGN SPANNED DIGITAL OUT-OF-HOME, INCLUDING PLACEMENTS AT THE ICONIC OLD ST ROUNDABOUT IN THE HEART OF LONDON’S TECH AND CREATIVE CLUSTER, SOCIAL, AND AN AR LANDMARKER SET OVER THE AGENCY’S LONDON OFFICE ON CITY ROAD.
PREPARETOPIONEER.COM
2022
HEAD OF DESIGN:
LIAM THOMAS
WEB DEVELOPMENT:
DOGSTUDIO/DEPT
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024