SUPERCHARGING A VIRAL MENTOS CLASSIC IN FORTNITE
CLIENT: MENTOS X FORTNITE
YEAR: 2025
DESIGNED WITH BBH LONDON
TO REIMAGINE THE CLASSIC MENTOS AND COLA EXPERIMENT AS A FORTNITE WEAPON, WE COLLABORATED CLOSELY WITH MAP CREATORS TO DEVELOP SOMETHING THAT WAS NOT ONLY FUN AND DESIRABLE TO USE, BUT ALSO TACTICALLY POWERFUL. SUPPORTING THIS LAUNCH, WE BUILT A BOLD AND IMPACTFUL BRAND IDENTITY, CENTERED AROUND THE ICONIC, EXPLOSIVE MENTOS DRAGEE AND DRIVEN BY A DISTINCTIVE DESIGN SYSTEM.
AT THE HEART OF IT ALL WAS THE FIZZOOKA, BROUGHT TO LIFE THROUGH A STRONG AND OWNABLE VISUAL LANGUAGE. WE INTRODUCED EXPRESSIVE STICKERS TO INFUSE PERSONALITY, AND IMPLEMENTED A MODULAR SYSTEM FOR COLOR AND TYPOGRAPHY TO ENSURE BOTH CONSISTENCY AND ADAPTABILITY. EVERY ELEMENT WAS CRAFTED TO MAXIMIZE EXCITEMENT AROUND THE FIZZOOKA ACROSS DIGITAL AND REAL-WORLD TOUCHPOINTS.
2025
HEAD OF DESIGN:
LIAM THOMAS
CREATIVE DIRECTORS:
STUART ROYALL
PHILIP HOLBROOK
3D:
SOPHIE HARPER
MOTION & EDIT:
ODED SHEIN
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024
