NIKE, INSPIRING RUN CLUB'S MEMBERS TO RUN LIKE NO ONES WATCHING.
CLIENT: NIKE
YEAR: 2023
DESIGNED WITH UNTOLD FABLE
INSPIRING NIKE RUN CLUB MEMBERS TO RUN LIKE NO ONE’S WATCHING AND JOIN A 1KM CHALLENGE, WITH CONTRIBUTOR-LED CONTENT CHANNELLING THE SPIRIT OF THE BRAND’S PLAY NEW CAMPAIGN. TO CONNECT WITH NIKE’S GEN Z AUDIENCE, OUR CONTENT SERIES WAS LED BY TIKTOK AND INSTAGRAM INFLUENCERS REVEALING HOW THEY BRING THE 'PLAY NEW' SPIRIT TO THEIR RUN – FROM DANCING TO MUSIC TO TURNING IT INTO A COMPUTER GAME. THEIR IDEAS WERE BROUGHT TO LIFE IN-APP AND ON SOCIAL IN A COLOURFUL STYLE BY SEOUL-BASED ILLUSTRATOR LI YA WEN.
ILLUSTRATIONS BY
LI YA WEN
2023
HEAD OF DESIGN:
LIAM THOMAS
ILLUSTRATION:
LI YA WEN
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024
