DESIGN & CREATIVE DIRECTION
TESCO ICONS. A BRAND SO ICONIC, A LOGO ISN'T NEEDED
CLIENT: TESCO
YEAR: 2024
DESIGNED WITH BBH LONDON
FEW BRANDS ARE RECOGNISABLE BY FIVE BLUE DASHES ALONE. TESTAMENT TO TESCO’S STRENGTH OF BRAND, A NEW CAMPAIGN SEES TESCO REMOVE THE LETTERS OF ITS LOGO, REPLACING THEM WITH FOOD, TO SHOWCASE ITS HIGH-QUALITY PRODUCT OFFERING.
PHOTOGRAPHY BY
WILL COOPER
2024
HEAD OF DESIGN:
LIAM THOMAS
DESIGN:
MIGUEL SOUSA
CREATIVE DIRECTOR:
LUKE TILL
DEPUTY EXECUTIVE CREATIVE DIRECTOR:
FELIPE SERRADOURADA GUIMARAES
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024
