USING ARTIFICIAL INTELIGENCE TO ATTRACT TALENT THAT SHARE THE SAME DNA AS SAAB.
CLIENT: SAAB MILITARY
YEAR: 2019
HOW IT WORKS
01. COLLECT DATA
IDENTIFY THE PERSONALITY TRAITS THAT MAKE EACH SAAB EMPLOYEE SUCCESSFUL IN THEIR RESPECTIVE ROLES.
02.
PROCESS DATA
FEED DATA INTO AN AI NEURAL NETWORK TO FIND PATTERNS BETWEEN PHYSICAL APPEARANCE AND PERSONALITY TRAITS.
03.
MODEL FACE
TRANSLATE THE CORRECT COMBINATION OF PERSONALITY TRAITS INTO A FACE - MODELLING THE IDEAL CANDIDATE FOR EACH ROLE.
AS A SWEDISH AEROSPACE COMPANY, SAAB PRIDES ITSELF IN PUTTING INNOVATION FIRST. YET WHEN COMPARED TO BIG TECH COMPANIES, IT LACKS THE INNOVATIVE EDGE THAT ATTRACTS TOP TALENT.
SO INSTEAD OF TALKING ABOUT HOW INNOVATIVE SAAB IS, WE SHOWED THEM - BY USING ARTIFICIAL INTELLIGENCE TO PAINT A PORTRAIT OF OUR NEXT CANDIDATE.
BASED ON A PROVEN CORRELATION BETWEEN APPEARANCE AND PERSONALITY, WE TRAINED AN ALGORITHM TO REVERSE ENGINEER THE FACE OF OUR NEXT CANDIDATE BASED ON QUALITIES THEY SHOULD EXHIBIT.
THE RESULT IS A SERIES OF REALISTIC COMPOSITE HUMAN PORTRAITS THAT REPRESENT THE FACE OF SAAB'S FUTURE.
2019
LEAD DESIGNER AND ART DIRECTOR:
LIAM THOMAS
CREATIVE:
CLAUDIA CHAN
EXECUTIVE CREATIVE DIRECTOR:
DAVID CURZON
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024
