BRINGING AUDIS ENERGY AND ENGINEERING TO FORMULA ONE
CLIENT: AUDI X FORMULA ONE
YEAR: 2025
DESIGNED WITH BBH LONDON
TO MARK AUDI'S EXCITING SPONSORSHIP OF SKY F1 THIS YEAR, WE CRAFTED AN IDENT THAT BLENDS AUDI'S CUTTING-EDGE TECH WITH THE THRILL OF THE BRAND’S PREMIUM PERFORMANCE.
THE FILM TAKES YOU ON A DYNAMIC JOURNEY THROUGH STREAMS OF LIGHT, SIMULATING THE ENERGY OF BEING ON A RACING CIRCUIT, ULTIMATELY REVEALING THE ICONIC AUDI RINGS. PAIRED WITH THE UNMISTAKABLE ROAR OF THE AUDI RS7 ENGINE, THIS IS ONE FOR THE PISTON HEADS.
2025
CREATIVE DIRECTOR:
LIAM THOMAS
LIAM DAVID THOMAS
DESIGN & CREATIVE DIRECTION
SELECTED WORKS
2024
