Audi
Rings Reimagined

Audi is preparing for its most ambitious challenge yet, to compete in Formula 1 2026, with a new series of films joining the race for Audi’s official sponsorship of Formula 1 on Sky Sports.

Client
Audi

Year
2025

Role
Creative Director

Audi’s engineering is reimagined in the iconic rings, a world where you can see all the sophisticated materials and mechanisms carefully interacting with composition, light, and animation.

The films transform carbon-fibre waves, polished ceramic and the mechanisms of engineering, connecting the worlds of Formula 1 and Audi RS performance models. Fusing cinematic visuals with rich sounds connects each shot to bring a cohesive and dynamic film, offering a sensorial experience to viewers.

The idents are premiering on Sky Sports F1 for the 2025/26 season, offering Formula 1 fans a glimpse into Audi’s design philosophy.

Index 

Previous Project

Next Project